Provides marketing and business development consulting
for companies ranging from early-stage startups to mature, global
corporations. Develops comprehensive business and marketing plans;
corporate and product positioning strategies; marketing communications
and brand development; and direct and indirect sales support programs.
Produces advertising, PR, sales collateral, interactive/internet
and sales/channel support material as required on a project basis.
Executive VP, Advertising & Interactive
Member of the executive management team, director in the general management
of agency business and department head of the agency’s 25-plus
person advertising and interactive operation. Responsible for: new
business development; client acquisition; contract negotiations; marketing
& campaign strategy; corporate & product branding; and director
of all advertising account service, media, creative, production and
interactive services, programs and projects for agency and its clients.
Grew firm’s branding and campaign development expertise resulting
in significant economic growth for the operation and in the agency’s
position as one of San Diego’s largest agencies as reported
by industry listings. Positioned and directed the highly successful
branding of the San Diego Telecom Council. Agency clients included
regional consumer products and services to international, b2b and
b2c Fortune 500 accounts.
Founded & grew the marketing and advertising firm to one of the
largest, most respected agencies in Silicon Valley. As the agency’s
chief marketing and campaign strategist, actively directed the strategic
planning, execution and executive management of all client programs.
Clients included: AT&T, Boeing, CF Motorfreight, Coherent, Heritage
Bank, Memorex, NCR, NetManage, San Jose Children’s Discovery
Museum, San Jose Convention & Visitors Bureau, SJ Tech Museum,
Siemens, SyQuest, Toshiba and many more. Sold business in 1999.
Senior VP, General Manager
General Manager of a branch operation of NWAyer, a billion dollar,
international agency headquartered in New York. Managed business operations,
a staff of over 40 and maintained active involvement in the strategic
planning, direction and execution of all client campaigns. Among honors:
awarded “Wine Campaign of the Year” by Wine Spectator,
industry publisher, for producing a marketing strategy and campaign
approach that not only increased sales for client, Weibel Vineyards,
but also contributed to the overall growth of the wine industry.
Senior VP, General Manager
and grew a Northern California satellite office to become Silicon
Valley’s second largest agency and ADWEEK’s Top Ten Fastest
Growing Agency in the West in less than 18 months. Primary responsibilities
included: business development; client acquisition; contract negotiation;
marketing and business strategy; account planning and program management;
corporate and product branding/campaign development; management of
a staff of 40 account managers, media, creative and production personnel;
branch operations and P&L. Directed the initial positioning and
marketing launch of Sun Microsystems through IPO and first half billion
in revenue within three years. Directed the launch (NCR Tower) and
continuing marketing campaign of an OEM/Reseller Operation of NCR
that grew from zero to $1 billion in annual revenue in first five
years. Other clients served included: Computerland, Pizza Hut, Sony,
Symantec, Toshiba, Weibel Vineyards and a variety of rapid-growth
startups. As a senior executive and corporate officer, contributed
to the agency’s overall market position and successful acquisition
by a major New York agency, NWAyer, in December of 1987.
Director of Marketing Communications
Responsible for all advertising, press relations, channel and sales
support for the leading supplier of computer terminals, the Lear Siegler
Responsible for marketing scientific/biomedical instrumentation
and electronic components.